Fashion consulting agency Milan · London · Paris

We build fashion brands that sell.

New Fashion Wave is a fashion consulting agency founded by Marco Visconti, with more than 25 years in the international fashion business. We take brands from the first sample to the reorder, or step in exactly where they need us.

Work with us How we work

How we work

Few brands. One per positioning.

We are consultants. Every collaboration is built around one brand, with a fee agreed in advance and personalised to what that brand needs.

i.

A limited number of brands

We work with a small number of brands at a time, so each one has senior attention throughout the season, not only during the campaign.

ii.

One brand per positioning

We take on only one brand in each market positioning. Our strategy, buyer relationships and time are never shared between two brands competing for the same rail.

iii.

A fee built around your brand

No standard packages and no commission on your orders. We agree the scope and the fee before we start, based on your stage and your goals.

iv.

Season after season

We prefer long-term relationships. Many collaborations start with one campaign and grow into an ongoing partnership.

To start

Commercial review

A focused review of your collection, pricing, positioning and distribution, ending with clear priorities.

One season

Campaign collaboration

We work alongside you through one full sales campaign, from preparation to the review of results.

Long term

Ongoing partnership

Strategy, organisation and every campaign, across several seasons.

  1. Conversation

    We talk about your brand and where you want to take it.

  2. Review

    We study the collection, the numbers and your distribution.

  3. Proposal

    You receive a written scope, timeline and fee.

  4. Work together

    We start, and review results together at each phase.

Services · 360°

From first sample to reorder.

New Fashion Wave covers all seven areas of building a fashion business. But we assist each brand according to its stage: some need the full 360°, others only a commercial strategy or the organisation of one sales campaign.

  1. 01

    Brand strategy

    Who the brand is for, and why they buy it.

    • Positioning
    • Target customer
    • Product proposition
    • Price architecture
  2. 02

    Sourcing & manufacturing

    The right makers, at the right cost, on time.

    • Finding manufacturers
    • Supplier negotiation
    • Costing & margins
    • Production timelines
  3. 03

    Launch planning

    A launch timed to the fashion calendar.

    • Launch roadmap
    • Markets & channels
    • Delivery calendar
    • Budget
  4. 04

    Organisation

    The team and processes behind the brand.

    • Roles & structure
    • Sales team set-up
    • Agents & showrooms
    • Contracts
  5. 05

    Commercial strategy

    Where to sell, through whom, on what terms.

    • Wholesale, retail & DTC
    • Market priorities
    • Distribution plan
    • Terms & pricing
  6. 06

    Sales campaign

    The season itself, from line sheet to order.

    • Collection review
    • Sales materials
    • Buyer targeting & outreach
    • Appointments & negotiation
  7. 07

    Retail development

    Turning first orders into lasting accounts.

    • Sell-through
    • Store support
    • Reorders
    • Next-season plan

Built around your stage

You take only what your brand needs.

Launching a brandThe full 360°

From strategy and manufacturing to launch, organisation and the first season.

01 → 07
Ready for wholesaleCommercial strategy only

Markets, channels, pricing and terms, so your next steps are clear.

05
This seasonOne sales campaign

We organise the campaign with you, from sales materials to buyer appointments.

06

Founder

Marco Visconti

Founder

Marco Visconti, founder of New Fashion Wave
The houses

First, inside the international fashion houses

From the shop floor of a Milan flagship to showroom and sales leadership, wholesale direction across Europe, the Middle East and Africa, and the management of a national retail network. Marco knows how established houses build, protect and sell a brand.

The founders

Then, beside independent designers

As commercial director of an independent designer brand in London, and since 2015 as a consultant across London, Paris and Milan, he has worked with founders who have the talent but not yet the structure. New Fashion Wave brings both worlds to every brand it takes on.

The team

Expertise at every stage.

Every collaboration is led by Marco and supported by the New Fashion Wave team, bringing the right expertise to each stage of your brand's development.

Leads every engagement

Commercial direction

Strategy, positioning, pricing and the overall commercial plan.

Expertise

Wholesale & distribution

Stockist strategy, market selection and buyer relationships.

Expertise

Sales campaigns & showrooms

Campaign planning, showroom organisation, appointments and follow-up.

Expertise

Product & sourcing

Collection structure, manufacturers, costing and production timelines.

Expertise

Retail & accounts

Sell-through, store teams and growing accounts season after season.

Expertise

Organisation & contracts

Team structure, agents, partners and the agreements behind them.

A model in a burgundy coat walking through a minimalist Milan showroom

The brands we work with

Talent ready for the market.

Emerging brands

Preparing a first collection, a first wholesale season or a first showroom.

Independent labels

Already selling, ready for structure, better accounts and a clear plan.

Brands going international

Entering new markets across Europe, the UK and the Middle East.

Also from New Fashion Wave

Not ready for consulting yet?

Our online programme, the Fashion Commercial Blueprint, lets founders learn the commercial side of fashion at their own pace.

Discover the programme

Contact

Let's talk about your brand.

Tell us where your brand is today. Marco replies to every enquiry personally.

Email

marco@newfashionwave.com

Working across

Milan · London · Paris