Turn your fashion brand into a business that buyers want to buy.
You’ve created your brand. Now learn how to build the commercial strategy behind it — from positioning a collection and choosing distribution, to approaching buyers, building wholesale and expanding internationally.
Most designers never learn.
A beautiful collection is only the beginning. A successful fashion business also needs to answer:
- Who is going to buy it?
- Where should it be sold?
- Which retailers are right for the brand?
- How does a buyer decide whether to place an order?
- How should a collection be presented commercially?
- How do you build a wholesale network without damaging the brand?
- How do you know whether your distribution is actually working?
- And how do you turn sales into sustainable growth?
These are the questions at the heart of the Fashion Commercial Blueprint.
You will learn how to
- Build a collection with stronger commercial potential
- Position your brand for the right market and customer
- Understand wholesale, retail, DTC and omnichannel distribution
- Choose the right markets and sales channels for your brand
- Identify and target the right wholesale retailers
- Understand how professional fashion buyers actually think
- Prepare a professional sales campaign
- Approach buyers and manage the sales process
- Understand pricing, margins, orders and commercial performance
- Analyse sell-through and use market feedback to improve
- Build and manage a stronger wholesale distribution
- Make better decisions about international expansion
- Create a practical commercial roadmap for your brand
- Included: a one-to-one call with Marco to build your personalised commercial strategy
Nine modules, from foundations to your roadmap.
Every lesson includes a video, a written summary and a downloadable worksheet.
Marco Visconti
International Fashion Business and Wholesale Consultant. The program is built from decades of first-hand commercial experience across some of the world’s most recognised fashion brands, plus extensive consulting work with international luxury and emerging brands.
Marco has worked with designers, CEOs, buyers, retailers, sales teams, agents, distributors and international partners — and has managed hundreds of stockists. You’ll learn to look at your brand through the eyes of the market, the retailer and the buyer, not only through the eyes of the designer.
Mary Katrantzou
Commercial Director, Global Markets — worldwide wholesale across 260 stockists, international sales teams, collection planning and sell-through.
Donna Karan / DKNY
Wholesale Director EMEA — reduced the customer base from 500 to 300 to strengthen positioning and exclusivity, and increased volumes by 30%.
Roberto Cavalli
Retail Director Italy — developed the Italian retail network, reporting directly to the CEO.
Giorgio Armani
Sales and showroom leadership positions earlier in his career.
This is not a course about making clothes.
It is not a fashion design course. It is not a manufacturing course. It is not generic entrepreneurship advice.
It is a commercial fashion program built from real industry experience.
Build a fashion brand that the market wants to buy.
Get my course →Access runs for 1 month from the date of purchase.